This way, you could benefit from the creativity without risking how the font is displayed. If you’re wary about using such fonts, the safest way is to include them as text displayed over images. It’s only inevitable that email marketers will soon join the bandwagon. As of 2020, 82% of web pages are using web fonts. While there’s always a risk of using web fonts, brands have now gravitated towards them as they are creative and resonate well with the overall persona. Use no more than 3 colors, and they should all complement each other. The font colors chosen should complement the background color - light-colored font looks good on a dark-colored background and vice versa. The right font won’t do you any good if its color is an eyesore. The optimal alignment is left since it’s easy to read, scan, and provides enough white space to give your eyes a break. You might be quick to say justified because it looks clean. Since it is widely used, critics believe that Arial should be avoided in hopes of standing out. The font is known for being versatile, modest, and simple. ArialĪrial is a sans serif font that is widely used both in print and digital media. Which fonts look good, are readable, and get your message across easily? The following best fonts for email design have been tried and tested to work well for emails. Arial (sans serif) and Times New Roman (serif) are the most popular web safe fonts. If a person uses an old browser or the browser is not compatible with a web font, the email content will be displayed in the fallback font. These fonts are pre-installed in one’s system and are hence email safe. Many are wary of using such fonts since there’s no guarantee that the content will appear as intended.

Since it’s not system-based, the fonts need to be supported by a person’s web browser and email service provider. Web fonts are not installed on the system but instead loaded from a web server. The email content will appear the same to all your subscribers and on all email providers used. While critics may label them as boring, these fonts have been designed to be reliable. These fonts are like the bad habits that never leave your sight no matter how hard you try. The latter is referred to as web (or email) safe fonts as they appear the way intended and perform well on all email service providers. System Fontsįonts that are installed in one’s computer are referred to as system fonts. Where a font is hosted directly impacts how it appears to the final reader. Some fonts are installed on the system, while others are hosted through a web server. But what are font categories for emails? Emails are viewed on display screens, be it laptops or mobile devices. Now we know the four families that fonts belong to. These font families are like parents, while the different fonts, like Arial and Times New Roman, can be considered their children. All fonts are categorized into four font families based on similar designs. There are more than 200,000 fonts currently available and more on the way. You’d never see Vogue sending emails with copy written in a font inspired from Graffiti. If the email you’re sending is raising funds for an earthquake aftermath, choosing Comic Sans MS will give the impression that you’re not a credible entity.īrands maintain their values and persona through the fonts they use. Just like colors, fonts have personality characteristics. 70% of readers will delete an email within 3 seconds if not properly displayed or formatted.įonts are important since they affect the overall mood of an email. The fonts you choose either make or break your email campaign’s success. If it were written in an easy-to-read font, you’d know instantly that the text is actually the lyrics to the well-famed Backstreet Boys song, ‘I Want It That Way.’ If you’re anything like us, you had a tough time reading the passage.

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